Race

Race Race appears very "natural" because it is normal to want to classify certainpeople into different groups to make it easier for us to understand. However, our skincolor was the reason that protected us from the environment. So basically, we are all thesame and we should not be put into certain categories of race just because we all camefrom different climates which affected our skin color. Our bodies just had to adapt to thesun's rays so therefore it is not natural to have different races.For example, most individuals are not white or black but brown .There is noracial category for being brown which is quite ironic if most people are brown. When youfill out an application you check off Hispanic, African American, or Caucasian. There is nomixed category on that application like African American and Caucasian.Furthermore, "brown skinned ancestors may have been shared by modern dayblacks and whites as recently as 10,000 years ago.Dennis Kearney (1847-1907), Irish-American politic...It is so infamous due to the fact that it was the first bill that discriminated against any one particular race. Restrictions on immigration may seem to have been eradicated from current history but that is an oversight. Even in the 'politically correct' society we live in today allows for these discrepancies, for in the Immigration Act of 1990 which brought up controls for immigration.Behind all these legal documents there are reasons that spurred these causes. Certain prejudices against certain races or religion. The prejudices were not always a color issue as the current immigration problems are. In the beginning it was primarily Europeans. In particular the Irish and German were thought of negatively. The percentage of the Irish in the Mid-Atlantic went from 45.9% in 1870 to 48.5 in 1930. Germans in 1870 went from 31.4% to 35.6% in...

Theoretical Yield Worked Example Problem

Theoretical Yield Worked Example Problem This example problem demonstrates how to calculate the amount of reactant needed to produce a product. Problem Aspirin is prepared from the reaction of salicylic acid (C7H6O3) and acetic anhydride (C4H6O3) to produce aspirin (C9H8O4) and acetic acid (HC2H3O2). The formula for this reaction is:C7H6O3 C4H6O3 → C9H8O4 HC2H3O2.How many grams of salicylic acid are needed to make 1000 1-gram tablets of aspirin? (Assume 100% yield) Solution Step 1 - Find molar mass of aspirin and salicylic acidFrom the periodic table:Molar Mass of C 12 gramsMolar Mass of H 1 gramsMolar Mass of O 16 gramsMMaspirin (9 x 12 grams) (8 x 1 grams) (4 x 16 grams)MMaspirin 108 grams 8 grams 64 gramsMMaspirin 180 gramsMMsal (7 x 12 grams) (6 x 1 grams) (3 x 16 grams)MMsal 84 grams 6 grams 48 gramsMMsal 138 gramsStep 2 - Find mole ratio between aspirin and salicylic acidFor every mole of aspirin produced, 1 mole of salicylic acid was needed. Therefore the mole ratio between the two is one.Step 3 - Find grams of salicylic acid neededThe path to solving this problem starts with the number of tablets. Combining this with the number of grams per tablet will give the number of grams of aspirin. Using the molar mass of aspirin, you get the number of moles of aspirin produced. Use this number and the mole ratio to find the number of moles of salicylic acid needed. Use the molar mass of salicylic acid to find the grams needed. Putting all this together:grams salicylic acid 1000 tablets x 1 g aspirin/1 tablet x 1 mol aspirin/180 g of aspirin x 1 mol sal/1 mol aspirin x 138 g of sal/1 mol salgrams salicylic acid 766.67Â   Answer 766.67 grams of salicylic acid are needed to produce 1000 1-gram aspirin tablets.

Improving analyse based on feedback for marketing Essay

Improving analyse based on feedback for marketing - Essay Example The company selected for this study is the Cullin Innovation Pvt Ltd which is a successful company engaged in the manufacture of mineral water. The company is based in Queensland, Australia. â€Å"Cullin Innovation Pty Ltd was formed to create, develop and commercialise new and innovative products that will enhance the potential for an ecologically sustainable future. Cullin Innovation Pty Ltd is driven by a strong environmental and social ethic.† (Company profile, 2009, para.2). Involvement, partnership and deliberate alliances are main factors that support Cullin Innovation’s research and advancement and manufacturing plan capability. This construction facilitates a huge group of possessions and knowledge to be readily available across an extensive array of disciplines. This has helped create elasticity, reduce overheads and decreasing the response time to get together with the dynamic markets. The development and prospects that Cullin Innovation Pty Ltd enjoys is a proven guarantee by the Managing Director Peter Cullin’s confidence and the insights for the development of the product and to make the business a success. Marketing is a commercial activity that recognizes needs of the customer and requirements of the business. Thus, it needs to decide on the kind of target markets which are likely to serve the company’s avenue for selling its products. Advertising is the core of marketing and its purpose is to primarily introduce a product in the market and secondarily to create affinity about the product in the minds of the customers. Marketing is a significant activity in the organization and the management conducts an analysis on various trends that prevail within the sector. Marketing of the product identifies the mission of the company and how the statement is formulated and how it can contribute for the success of the product. Marketing strategies also envisage future prospects of the company. The Marketing activities support the mission,

Smoking-Legal Studies Essay Example | Topics and Well Written Essays - 2000 words

Smoking-Legal Studies - Essay Example view of the statement above outline, briefly, the current legislation relating to the smoke free environment in England and consider whether it is effective and in line with an individual’s human rights. Government plans to tackle the issue of smoking and to try to encourage people to quit led to the introduction in July 2007 of 6 relevant pieces of legislation aimed at businesses and public places1. The Health Act 2006 gives a definitive list of all those places that are covered by the No Smoking Ban and describes in detail the definition of public places so as to give clarity to all persons that the Act applies to. Penalties for anyone in breach of the new regulation are in the form of fixed penalties notices. Payment of the fixed penalty will mean that the person issued with the notice can avoid having the conviction entered against them. If the person refuses to pay or tries to prevent the officer from carrying out his duties then a summary conviction will follow2. Where an individual is caught smoking in a smoke-free place they could receive a fixed penalty notice for  £50 or a fine of up to  £200 and a summary conviction. The ban on smoking applies not only to public places but also to vehicles that are used for business uses such as company cars, taxis or business vehicles including delivery vans3. Although the level of compliance is high many still feel that this is an infringement of their human rights and that the government are wrong to enforce the ban on people4. Data published by the Department of Health in August 2007 after inspections had been carried out around the UK revealed that 97% of those inspected were smoke free within 2 weeks of the legislation coming into force5. In a report published by the NHS in November 2007 they report 98% compliance and 75% of adults supporting the ban6. The Minister of State for Health, Dawn Primarolo had predicted that the level of compliance would be high based on similar results when the ban was enforced in

Buy Anyzone Gold Today Essay Example for Free

Buy Anyzone Gold Today Essay Natural cleaning, Healthy living Air, water, residual agricultural chemicals (pesticides/herbicides) and unpleasant odours (food, bathroom, refrigerator, cigarette smoke and turbid indoor air odours all contribute to our daily toxic load. Most of the solutions developed by industry for ridding ourselves of these pollutants contain additional chemicals, which increase our exposure to potentially harmful chemicals. How Anyzone Gold helps: It’s for the whole family †¢ Disposes harmful bacteria in meat and fish †¢ Removes chemical residue, larva  and pesticides  from vegetables and fruits †¢ Gets rid of unpleasant odor from food Improves skin metabolism and reduces allergy †¢ Removes washing detergent residues and bacteria from household items and utensils †¢ Preserves freshness in food Sterilization and disinfection Germs such as E. coli, colon bacillus, Salmonella, vibrio staphylococcus and Pseudomonas aeruginosa are sterilized and disinfected by strong oxidation reaction. â€Å"Disinfects without using chemical washing or boiling. † Deodorization and air purification Effective in deodorizing refrigerator odours, food odours, indoor odours, bathroom odours and many more. Indoor air, cigarette odours and unpleasant odours are eliminated and turned into refreshing natural air. Air purification cigarette smoke test sight Before use 10 second 20 seconds Pillow Meat, fish, vegetable and fruits Residual agricultural chemical and harmful elements are decomposed through oxidation. Revives freshness and improves flavour. â€Å"Not a single tested pesticide has ever been proven safe. † Professor Dennis Parke, former Chairman of WHO Joint Meeting’s statement on pesticide residues. What is anion and ozone? Anions are electrons with negative electricity, also known as â€Å"vitamins in the air†. Oxygen anions have the capability to eliminate dust, germs and cigarette odours through purification. It is odorless, tasteless and invisible; we could only inhale it in abundance near waterfalls, mountains and oceans. It also helps in maximizing our brain activity. Ozone is composed of 3 oxygen atoms and has a distinctive and peculiar fish-like odour. It is a light blue gas and has strong oxidizing power, used for sterilizing beverages. It decomposes and destroys residual agricultural chemicals on vegetables and fruits through oxidization. It is also used for sterilization of kitchen and baby goods by filtering out harmful components, biological beings and foreign substances. Ozonated water is safe and effective for: †¢ Bathing pets †¢ Regenerating and removing bacteria and parasites form plants. Just water them and/or spray their leaves †¢ Cleaning fish tanks. Drop your ozone nozzle in the water and watch your tank clean itself! Fish are invigorated by ozone water †¢ Eliminating bacteria on kitchen surfaces †¢ Washing hair. Ozone water protects damaged hair, restoring its colour and manageability; PLUS, it is a great treatment for dandruff! Effective treatment for skin problems, including acne, rashes, eczema †¢ Sinus problems †¢ Leucorrhoea, vaginal thrush. Use the water as a douche. †¢ You can set the Anyzone to run while sleeping giving you that mountain/seaside fresh air in your room. Ozonated air is environmentally safe for: †¢ Disinfecting and â€Å"debugging† closets, and cupboards. †¢ Freshening, deodorizing and disinfecting bedding, linens, and clothing. Place linens in plastic bags with ozone nozzle for just a few minutes. It’s so simple! Company Profile †¦ Global Healthy Link Sdn Bhd with its main office in Petaling Jaya is currently actively involved in the distribution of Ozone/ Anion sterilization equipment, health-related products and water filtration system for both household and commercial use. One of our goals is to exceed the expectations of every customer we come in contact with by offering outstanding customer service, value-added functionalities and operational efficiency. GHLSB strives to provide environmental-friendly, safe, durable and reliable products to its valued customers and will not compromise on product and service quality. Our associates are distinguished by their functional and technical expertise combined with their hands-on experience, thereby ensuring that our customers receive the most effective and professional product recommendation and services. We pride ourselves on our proven track record of having hundreds of satisfied customers since the company started operation in 2004. Functions and Effectiveness of Anyzone Gold Anion Ozone Sterilizer Summary †¢ Removes chemical residue and pesticides on vegetables and fruits †¢ Disposes harmful bacteria in meat and fish †¢ Get rids of unpleasant odor from food Expunges parasites and larva on vegetables and fruits †¢ Ozonated water improves skin metabolism and reduces allergy †¢ Removes washing detergent residues and bacteria from household items and utensils †¢ Preserves freshness in food Sterilization †¢ Food – food are exposed to pathogens (illness causing bacteria) and harmful chemicals during the growing per iod and handling †¢ Kitchen sponges and rags – effective as a germicide/ fungicide to destroy germs, molds, bacteria and any microbes. Does not produce chemical residues during cleaning as in other cleaning agents †¢ Utensils and dishes – Salmonella, E. Coli and many pathogens can cause food poisoning, if not properly cleaned. Thus soaking the utensils and dishes in ozonated water can rid these pathogens. †¢ Pets accessories – Bacteria is common in the stool of pets, thus washing the accessories can rid these bacteria †¢ Children toys – If not cleaned and sterilized properly, can lead to illness and infections †¢ Baby’s Utensils – Babies are sensitive to illness, tooth decay and diarrhea if utensils are not properly cleaned especially bottle nipples and pacifiers. Soaking in ozonated water will help destroy bacteria †¢ Medical instruments – Economical way to sterilize equipment Purification †¢ Drinking water – 90% bottled water uses ozone for purification. The taste of Ozonated water is improved. †¢ Fish tanks/ aquariums Ozone can destroy algae and bacteria in fish tank with no harmful effect on the fish. Within 20 minutes, ozone will change back to oxygen, due to the instability of the 3rd oxygen, thus increasing the level of dissolved oxygen, keeping the water clearer and the fish healthier. Work as fridge purifier (reduces fodd spoiling and illnesss) – Ozone destroys food spoiling bacteria and mircroorganisms and organic chemicals, maintaining the freshness of meat and vegetables. †¢ Hot tub, spa and bath water – Ozone is far cheaper than chlorine at destroying bacteria and microorganisms without any adverse effect on sensitive skin †¢ Air purifier – Ozone destroy impurities in th e air such as bacteria, molds, smoke etc. It also reduces dust and other particles because of the negative ions produced as a by product.

MacBeths Ambition :: essays research papers

The thematic importance of ambition is revealed throughout MacBeth in a manner that is not always instantly visually evident to a conscientious reader. Although it is responsible for MacBeth’s rise to power, his â€Å"vaulting ambition† is also to blame for MacBeth’s tragic downfall. MacBeth would not have been able to achieve his power as King of Scotland, or have been able to carry out his evil deeds, if it was not for his ambition. In these instances, ambition helped MacBeth achieve his goals to a certain subdued degree. Consequently, however, MacBeth's ambition has another face and is what leads him to his disastrous fall from grace. Had he not been fixated with becoming King and remaining powerful, he would not have continued to kill innocent people in order to keep his position. In due course, MacBeth’s removal from power is attributable to these killings, along with his over bearing attitude. MacBeth, at the beginning of the play, seems to be an exceptionally noble person. He is characterized as being vastly loyal and honorable. He courageously and victoriously fights a battle for his country and this establishes a strong sense of his loyalty. MacBeth is later appointed Thane of Cawdor, which, once more, proves that he is honorable in the eyes of royalty. However, the instant the witches spark ambition in him, using their prophecies, he is no longer trustworthy because his mind fills with evil and deceit. Even before he reaches his home, thoughts of murder creep into his head and he is overcome with the desire to be powerful. In the following quotation, MacBeth admits, metaphorically, that it is only his ambition that prompts him. â€Å"I have no spur to prick the sides of my intent, but only vaulting ambition, which o’erleaps itself and falls on the other† (I, 7, 25 ff). At this point in the play, Macbeth's unruly ambition begins to become apparent. A seed of evil has bloomed into a flower of defiance and MacBeth has reached a point of no return. MacBeth becomes bloodthirsty and power stricken, forcing him further and further into a web of ambition from which he is unable to detach.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  MacBeth's ambition is the fuel that ignites his fire to become fierce and eventually gather the nerve to kill Duncan. This murder is performed in the dark of night and by MacBeth's own blood-spattered hands. At this point, MacBeth makes a subconscious decision to construct his future on his own by overcoming any further obstacles that may fall in his way.

Analysis of Kingfisher. Essay

Introduction: Kingfisher Airline is a private airline based in Bangalore, India. The airlines owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines started its operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts. The airline currently operates on domestic routes. The destinations covered by Kingfisher Airlines are Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati, Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur. In a short span of time Kingfisher Airline has carved a niche for itself. The airline offers several unique services to its customers. These include: personal valet at the airport to assist in baggage handling and boarding, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide personalized screens in the aircraft and three-course gourmet cuisine. Kingfisher is one of only 6 airlines in the world to have a 5 star rating from Sky tax, along with Asian Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways. In a short span of time Kingfisher Airline has carved a niche for itself. The airline offers several unique services to its customers. These include personal valet at the airport to assist in baggage handling and boarding, exclusive lounges with private space, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide personalized screens in the aircraft, sleeper seats with extendable footrests, and three-course gourmet cuisine. HISTORY Kingfisher Airlines is a subsidiary of the UB Group, one of the largest beverage companies in the world. The branding of the airline is linked to that of Kingfisher Beer, India’s largest brewery. The airline, which is headed by the charismatic Dr Vijay Mallya, took to the skies in May 2005, and attracted attention for its high quality product with personal in flight entertainment in every seat; custom interior designs for each aircraft; valet assistance at airports and complimentary hot food and beverages. The airline initially operated a single class service but subsequently introduced a highly acclaimed First Class, allowing it to compete with Jet Airways for the high yield corporate market. In addition to its A320 family aircraft used on domestic routes, Kingfisher Airlines also operates ATR-72 turboprops on regional sectors. Under current Indian regulations, which require airlines to operate 5 years domestic service before being granted international rights, Kingfisher will not be permitted to operate overseas until 2010. However, the airline has very clear international ambitions, with an order book for 45 wide body aircraft, including A330s, A340s, A350s and A380s. In just over two years, Kingfisher Airlines has achieved a market share of 10% and has one of the most aggressive expansion plans of all Indian carriers during 2007. In Jun-07, it dramatically increased its influence in the market with the acquisition of a 26% shareholding in India’s largest LCC, Air Deccan, for approximately USD130 million, and an open offer for a further 20%. Through schedule coordination and joint operations in ground handling, training, and maintenance, the carriers are projecting annual cost savings of over USD70 million. There will also be greater coordination between the two brands, with Air Deccan to adopt the Kingfisher image in its logo and to switch to a red, rather than a blue color scheme. The combined Kingfisher/Deccan group has a market share of just over 30% and a product range spanning from the price-sensitive, first-time flyer, to the high yield business traveler, making I tone of the key pillars of the airline industry. The airline which started its operation on 9th May 2005, following the lease of 4 Airbus A320 aircraft. As of July 2007, Kingfisher operates only on domestic routes; however it has announced plans to start flights to the USA with Airbus A380 aircraft. The airline is  owned by the United Beverages Group under the leadership of Vijay Mallya (which also owns the popular Indian beer of the same name). The airline promises to suit the needs of air travelers and to provide reasonable air fares. Kingfisher Airlines’ main â€Å"luxury† component is its In-Flight Entertainment System, a first among Indian airlines. The airliners in-flight Mobile Phone and Internet Services will be provided by On Air starting 2008 for long haul flights. VISION â€Å"The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all our guests.† VALUES  Safety  This is our overriding value. In our line of business, there is no compromise. Service  We are all in the hospitality business; we must always seek to serve our guests and gain their trust, goodwill and loyalty. Happiness  We seek to build an organization with people who choose to be happy, and will Endeavour to influence our guests and co-workers to be happy too. Teamwork  We will succeed or fail as a team. Each one of us must respect our colleagues regardless of their rank, and we must work together to ensure our mutual success. Accountability  Each one of us will be held accountable for the successful execution of our duties, commitments and obligations, and we will strive to lead by example. MISSION â€Å"Kingfisher Airlines will have ‘Fly the Good Times’ approach and this will reflect in the experience we will offer to passengers.† SERVICES DOMESTIC Kingfisher First The domestic Kingfisher First seats have a 48 inch seat pitch and a 126 degree seat recline. There are laptop and mobile phone chargers on every seat. Passengers can avail of the latest international newspapers and magazines. There is also a steam ironing service on board Kingfisher First cabins. Every seat is equipped with a personalized IFE system with AVOD which offers a wide range of Hollywood and Bollywood movies, English and  Hindi TV programmers’, 16 live TV channels and 10 channels of Kingfisher Radio. Passengers also get BOSE noise cancellation headphones. Domestic Kingfisher First is only available on selected Airbus A320 family aircraft. Kingfisher Class The domestic Kingfisher Class has 32-34 inch seat pitch.  Every seat is equipped with personal IFE systems with AVOD on-board the Airbus A320 family aircraft. As in Kingfisher First, passengers can access movies, English and Hindi TV programmers’, a few live TV channels powered by Dish TV, and Kingfisher Radio. The screen is controlled by a controller-console on the seat armrest. Ear cup headphones are provided free of cost to all passengers. The default channel shows, alternating every few seconds, the aero plane’s ground speed, outside temperature, altitude, distance and time to destination, the position of the aircraft on a graphical map, and one or more advertisements. Passengers are served meals on most flights. Before take-off, passengers are served bottled lemonade. Economy class meal on-board a Kingfisher Airlines domestic flight. Kingfisher Red After Kingfisher Airlines acquired Air Deccan, its name was changed to Simplify Deccan and subsequently to Kingfisher Red. Kingfisher Red is Kingfisher Airline’s low-cost class on domestic routes. A special edition of Cine Blitz magazine is the only reading material provided. Kingfisher Airlines is the first airline in India to extend its King Club frequent flyer program to its low-cost carrier as well. Passengers can earn King Miles even when they fly Kingfisher Red, which they can redeem for free tickets to travel on Kingfisher Airlines or partner airlines. INTERNATIONAL Kingfisher First The international Kingfisher First has full flat-bed seats with a 180 degree recline, with a seat pitch of 78 inches, and a seat width of 20-24.54 inches.[32] Passengers are given Merino wool blankets, a Salvatore Ferragamo toiletry kit, a pyjama to change into, five-course meals and alcoholic beverages. Also available are in-seat massagers, chargers and USB connectors. Every Kingfisher First seat has a 17 inch widescreen personal television with AVOD touch screen controls and offers 357 hours of programming content spread over 36 channels, including Hollywood and Bollywood movies along with 16 channels of live TV, so passengers can watch their favorite TV programmers’ live. There is also a collection of interactive games, a jukebox with customizable playlists and Kingfisher Radio. Passengers are given BOSE noise cancellation headphones. The service on board the Kingfisher First cabins includes a social area comprising a full-fledged bar staffed with a bartender, a break-out seating area just nearby fitted with two couches and bar stools, a full-fledged chef on board the aircraft and any-time dining. A turn-down service includes the conversion of the seat into a fully flat bed and an air-hostess making the bed when the passenger is ready to sleep. Both Kingfisher First and Kingfisher classes feature mood lighting on the Airbus A330-200 with light schemes corresponding to the time of day and flight position. Kingfisher Class  The international Kingfisher Class seats offer a seat pitch of 34 inches, a seat width of 18 inches and a seat recline of 25 degrees (6 inches). Passengers get full length modacrylic blankets, full size pillows and meals. Each Kingfisher Class seat has a 10.6 inch widescreen personal television with AVOD touch screen controls. The IFE is similar to that of the international Kingfisher First class. It can also be controlled by a detachable remote-control console fitted in the armrest. This device can be used to control the IFE, reading-lights, play games and even has a credit-card swipe for shopping on Kingfisher’s ‘Air Boutique’. It also has a facility for sending text-messages, though the service isn’t provided by Kingfisher. CARGO Kingfisher Xpress Kingfisher Xpress is a new Door-to-Door cargo delivery service from Kingfisher Airlines. Kingfisher Xpress same day service will be India’s  first and only same day delivery by air service. In-flight entertainment Kingfisher’s IFE system is the Thales Top Series i3000/i4000 on-board the Airbus A320 family aircraft, and Thales Top Series i5000 on-board the Airbus A330 family aircraft provided by the France-based Thales Group. Kingfisher was the first Indian airline to have in-flight entertainment (IFE) systems on every seat even on domestic flights. All passengers were given a â€Å"welcome kit† consisting of goodies such as a pen, facial tissue and headphones to use with the IFE system. Now, passengers of Kingfisher class are not given â€Å"welcome kits† but, as mentioned earlier, a complimentary bottle of lemonade and earphones for use with the IFE are still given. The in flight magazines are special editions of magazines owned by Mallya’s media publishing house (VJM Media) viz. Hi! Blitz for domestic flights and Hi! Living for international flights. Initially, passengers were able to watch only recorded TV programming on the IFE system, but later an alliance was formed with Dish TV to provide live TV in-flight.[34] And in a marked departure from tradition, Kingfisher Airlines decided to have an on-screen safety demonstration using the IFE system; however the conventional safety briefing by the flight attendants still exists on many flights. King Club The Frequent-flyer program of Kingfisher Airlines is called the King Club in which members earn King Miles every time they fly with Kingfisher or its partner airlines, hotels, car rental, finance and lifestyle businesses. There are four levels in the scheme: Red, Silver, Gold and Platinum levels. Members can redeem points for over a number of schemes. Platinum, Gold and Silver members enjoy access to the Kingfisher Lounge, priority check-in, excess baggage allowance, bonus miles, and 3 Kingfisher First upgrade vouchers for Gold membership. Platinum members get 5 upgrade vouchers. Kingfisher Lounge Kingfisher Lounges are offered to Kingfisher First passengers, along with King Club Silver and King Club Gold members. Lounges are located in: Bangalore International Airport Chennai International Airport  Chhatrapati Shivaji International Airport (Mumbai) Cochin International Airport (Kochi) Indira Gandhi International Airport (Delhi) London Heathrow Airport Netaji Subhash Chandra Bose International Airport (Kolkata) Rajiv Gandhi International Airport (Hyderabad) However, note that the airline has suspended operation in London, Kochi, Kolkata and Hyderabad. AWARDS AND ACHIEVEMENTS Kingfisher Airlines frequent flyer programme, King Club has won Top Honors at the 21st Annual Freddie Awards in the Japan, Pacific, Asia and Australia region. King Club has won the Freddie Awards 2008 in the following categories: Best Bonus Promotion Best Customer Service Best Member Communications (First Runner-up) Best Award Redemption (First Runner-up) Best Elite Level (Second Runner-up) Best Website (Second Runner-up) Program of the Year (Second Runner-up) Kingfisher Airlines has received three global awards at the Skytrax World Airline Awards 2010 Named Best Airline In India / Central Asia; Best Cabin Crew – Central Asia. Kingfisher RED named Best Low Cost Airline in India / Central Asia. NDTV Profit Business Leadership Award for Aviation. India’s only 5 Star airline, rated by Skytrax and 6th airline in the world. Rated India’s Second Buzziest Brand 2008 by The Brand Reporter. Ranked amongst India’s Top Service Brands of 2008 by Pitch Magazine. Voted as India’s Favorite Airline. Rated as Asia Pacific’s Top Airline Brand. Brand Leadership Award. Economic Times Avaya Award 2006 for Excellence in Customer Responsiveness. India’s No. 1 Airline in customer satisfaction by Business World. Rated  amongst India’s most respected companies by Business World. Rated amongst India’s 25 Innovative Companies by Plan man Media in 2006. The Best Airline† and â€Å"India’s Favorite Carrier’ in a Survey conducted by IMB for The Times of India. Best New Domestic Airline for Excellent Services and Cuisine by Pacific Area Travel Writers Association (PATWA). Service Excellence 2005-2006 for a New Airline by Skytrax. Ranked third in the survey on India’s Most Successful Brand launch of 2005 under the Brand Derby Survey conducted by Business Standard. Busiest Brands of 2005 by agency fans and The Brand Reporter. Rated amongst the Top Ten Internet Advertisers by Yahoo. Rated amongst the top ten in the Best Television Commercial Jingles by NDTV. Best New Airline of the Year Award for 2005 by Centre for Asia Pacific Aviation (CAPA) Award in the Asia-Pacific and Middle East region. Listed in the top 100 most trusted brand in The Brand Trust Report. POLITICAL FACTORS 1) Open sky policy 2) FDI limits: 100% for Greenfield airports 74% for the existing airports 100% through special permission 49% for airlines ECONOMICAL FACTORS 1) Contribution to the Indian economy. 2) Rising cost of fuel. 3) Investment in the sector of aviation. 4) The growth of the middle income group family affects the aviation sector. SOCIAL FACTORS 1) Development of cities leads to better services and airports. 2) Employment opportunities. 3) Safety regulations. 4) The status symbol attached to a plane travel. TECHNOLOGICAL FACTORS 1) The growth of e-commerce and e-ticketing. 2) Satellite based navigation system. 3) Modernisation and privatisation of the airports. 4) Developing green field airports with private sector for example in Bangalore the airport corporation limited. ENVIRONMENTAL FACTORS 1) The increase in the global warming. 2) The sudden and unexpected behavior of the atmosphere and the dependency on whether. 3) Shortage of the infrastructural capacity 4) Tourism saturation. LEGAL FACTORS 1) FDI limits 2) Bilateral treaties 3) Airlines acquisitions and the leasing cost. STRENGTHS Strong brand value and reputation in the minds of customers. Quality of the service. Route rationalization. First airline to have a new fleet of airbuses. Quality and continuous innovation. WEAKNESSES Still a not in profit organization. High ticket pricing. Facing a tough competition from competitors. OPPORTUNITIES The expanding tourism industry. The non penetrated domestic market. International market. Untapped air cargo market. THREATS Competitors Infrastructure issues. Fuel price hike. Tourism saturation Economic slowdown. Promotions and sponsorship declining. STP ANALYSIS SEGMENTATION Geographic Region Density Social Classes Income Level TARGETING Kingfisher First company executives Kingfisher Class lower middle, upper middle, lower upper segment POSITIONING Lifestyle Benefits Quality P’s PRODUCT Fleet Size Aircrafts International Foray PROMOTIONS Advertisements Magazine and Newspaper ads Exposure at non-corporate event Participation in International Air shows Endorsing celebrities like Katrina Kaif and Yana Gupta PRICE Dynamic pricing model – Multiple fare levels Uniform rules No hidden restrictions. Pricing model – 8 different levels Discounts provided from time to time PEOPLE Backbone of the brand Extensive trainings Hospitality industry and consider their customer as guests Interpersonal skills, aptitude, and service knowledge PLACE Online Booking – www.flykingfisher.com Online Booking – Yatra.com, MakeMyTrip.com, ezeego1.com Credit Cards & Debit Cards Payment SMS / Call Outlets in every major city and at every airport across the country PHYSICAL EVIDENCE Personal valets Exclusive lounge space Hi! Blitz Gourmet cuisine world class cabin crew 5 trendy video- Fun TV; 10 music stations -Kingfisher Radio PROCESS Booking the ticket – online booking or tele-booking or from any of the kingfisher outlet COMPETITORS Company Sales (Rs.Million) Current Price Change (%) P/E Ratio Market Cap.(Rs.Million) 52-Week High/Low Jet Airways (I) 127768.30 305.85 6.38 0.00 26405.26 518/167 Spice Jet 28795.08 29.50 8.66 0.00 14288.32 43/15 Kingfisher Airlines 62333.79 12.95 2.78 0.00 8747.08 44/13 Global Vectra Helico 2315.75 9.70 -0.10 0.00 135.80 26/9 Jagson Airlines 97.25 4.10 2.50 0.00 82.69 10/3 MARKET SHARE PROFIT & LOSS STATEMENT Mar’11 Mar’10 Mar’09 Mar’08 Jun’07 12 Months 12 Months 12 Months 12 Months 12 Months INCOME: Sales Turnover 6,233.38 5,067.92 5,269.17 1,456.28 1,800.21 Excise Duty 0.00 0.00 0.00 0.00 0.00 NET SALES 6,233.38 5,067.92 5,269.17 1,456.28 1,800.21 Other Income 0.00 0.00 0.00 0.00 0.00 TOTAL INCOME 6,422.58 5,140.00 5,863.60 1,504.92 1,830.19 EXPENDITURE: Manufacturing Expenses 3,466.83 2,911.81 3,715.47 1,297.51 1,597.06 Material Consumed 56.69 40.89 51.19 43.79 45.94 Personal Expenses 680.54 689.38 825.42 244.96 247.72 Selling Expenses 659.07 687.02 683.82 85.00 17.90 Administrative Expenses 426.21 418.41 546.47 110.20 154.00 Expenses Capitalised 0.00 0.00 0.00 0.00 0.00 Provisions Made 0.00 0.00 0.00 0.00 0.00 TOTAL EXPENDITURE 5,289.34 4,747.51 5,822.36 1,781.46 2,062.61 Operating Profit 944.04 320.41 -553.19 -325.17 -262.40 EBITDA 1,133.24 392.49 41.24 -276.54 -232.42 Depreciation 203.02 162.80 133.20 18.28 17.67 Other Write-offs 38.01 54.49 38.39 18.31 26.25 EBIT 892.20 175.20 -130.35 -313.13 -276.34 Interest 2,340.32 2,245.59 2,029.33 434.44 466.05 EBT -1,448.12 -2,070.39 -2,159.68 -747.57 -742.39 Taxes -455.35 -700.00 -546.38 -494.45 3.40 Profit and Loss for the Year -992.76 -1,370.39 -1,613.30 -253.12 -745.79 Non Recurring Items -107.62 -405.38 4.47 64.98 312.12 Other Non Cash Adjustments 72.99 31.28 0.00 -0.9 14.09 Other Adjustments 0.00 97.27 0.00 0.97 0.00 REPORTED PAT -1,027.40 -1,647.22 -1,608.83 -188.14 -419.58 KEY ITEMS Preference Dividend 0.00 0.00 0.00 0.00 0.00 Equity Dividend 0.00 0.00 0.00 0.00 0.00 Equity Dividend (%) 0.00 0.00 0.00 0.00 0.00 Shares in Issue (Lakhs) 4,977.79 2,659.09 2,659.09 1,357.99 1,354.70 EPS – Annualised (Rs) -20.64 -61.95 -60.50 -18.47 -30.97 CASHFLOW STATEMENT Particulars Mar’11 Mar’10 Mar’09 Mar’08 Jun’07 Profit Before Tax -1,520.78 -2,417.92 -2,155.21 -682.59 -416.18 Net Cash Flows from Operating Activity -2.23 -1,665.09 -645.78 -541.52 -552.58 Net Cash Used in Investing Activity 38.05 235.13 206.63 13.82 119.48 Net Cash Used in Financing Activity -81.72 1,464.55 290.11 -9.23 993.68 Net Inc/Dec in Cash and Cash Equivalent -45.90 34.60 -149.04 -536.93 560.57 Cash and Cash Equivalent – Beginning of the Year 206.47 171.87 320.91 817.05 256.47 Cash and Equivalent – End of the Year 160.57 206.47 171.87 280.12 817.05 BALANCE SHEET Particulars Mar’11 Mar’10 Mar’09 Mar’08 Jun’07 Liabilities 12 Months 12 Months 12 Months 12 Months 12 Months Share Capital 1,053.83 370.39 371.02 145.89 135.47 Reserves & Surplus -4,005.02 -4,268.84 -2,496.36 52.99 249.23 Net Worth -2,951.19 -3,898.45 -2,125.35 198.87 384.70 Secured Loans 5,184.53 4,842.43 2,622.52 592.38 716.71 Unsecured Loans 1,872.55 3,080.17 3,043.04 342.00 200.00 TOTAL LIABILITIES 4,105.88 4,024.15 3,540.21 1,133.26 1,301.41 Assets Gross Block 2,254.26 2,048.14 1,891.80 322.33 340.77 (-) Acc. Depreciation 682.37 493.62 316.29 43.55 33.74 Net Block 1,571.89 1,554.51 1,575.52 278.78 307.03 Capital Work in Progress. 673.35 980.60 1,630.95 346.25 357.62 Investments. 0.05 0.05 0.05 0.00 0.41 Inventories 187.65 164.88 147.25 48.64 61.62 Sundry Debtors 440.53 322.49 229.84 27.16 35.24 Cash And Bank 252.36 206.47 171.87 280.12 817.05 Loans And Advances 5,380.19 4,604.31 3,640.42 832.48 149.76 Total Current Assets 6,260.73 5,298.13 4,189.37 1,188.41 1,063.68 Current Liabilities 4,463.86 3,908.03 3,814.63 687.31 449.15 Provisions 62.11 46.77 45.55 9.52 6.94 Total Current Liabilities 4,525.97 3,954.80 3,860.18 696.83 456.09 NET CURRENT ASSETS 1,734.76 1,343.34 329.19 491.58 607.59 Misc. Expenses 125.84 145.64 4.51 16.64 28.75 TOTAL ASSETS (A+B+C+D+E) 4,105.88 4,024.15 3,540.21 1,133.26 1,301.41 FUTURE STRATEGIES Market Penetration Can tie up with Corporate and Government Companies by Providing Unique Travel Solutions for Professional and Personal Use. Can implement programs implemented by South West Airlines to penetrate market. Product Development Seek additional distribution channels such as more tie ups and Collaboration. Collaboration with international carriers, bilateral discussions over seats and code sharing between the carriers. Market Development Special offerings for first time fliers. Try to find out new customer group such as old-retired persons. Diversification Can enter into other Transport Services like Bus Services between Major Cities and Other Services. PROBLEM IDENTIFICATION Current Indian scenario : Air travel For majority of people preference-No frills – low cost airlines Kingfisher competing with both the â€Å"no frills – low cost† airlines as well as those with frills. Three unique classes of service :– Kingfisher First (Business class) Kingfisher Class (Premium economy) Kingfisher Red (Low fare) Current segmentation based on social class & income level Social classes: which use full carrier services and those which use first class services of the railways Income level : Low cost carrier for those who travel by first class railway Problem with positioning Brand relates to Lifestyle RECOMMENDATIONS Needs to change brand perception Currently perceived as Lifestyle slogan Red color of crew :Reflects Royalty Over dependence on brand image of Mr. Mallaya Jet airways : Reflects professionalism Advertisement reflecting Value for Money Gain operational efficiencies through alliances as with Jet Airways Leverage Upon: New fleet, Unmatched flight service Innovative ideas-LIVE TV with 16 channels Air Boutique, in Kingfisher Airlines A joint promotion, i.e. using MakeMyTrip services and flying Kingfisher Airlines. By partnering with Kingfisher Airlines, further convenience in travel is offered at no extra cost- Added value Fleet size expansion SUGGESTION Reduce the labor cost Simplify the flight operations Offer more transparent pricing Get smart on fuel The process of acquiring spice jet if complete would make kingfisher the largest player in the aviation industry Different modes of pricing should be taken care of. CONCLUSION After doing a study of this project representing on Kingfisher Airlines, I have come to a conclusion that Kingfisher Airlines is one of the largest and most widespread airlines of the country providing its services not only in India as well as outside India also. It has alliance with many other airlines in this sector. Kingfisher Airlines offers world class services to the customer at a nominal rate. The national carrier takes immense pride in having successfully played a pivotal role in making various facets of India popular with the people of the world and acting as the country’s cultural ambassador. The airline uses the services of one of the advanced plans been operated in the world. To sum up I would like to say that Kingfisher Airlines is serving its customer in an appreciated way and going to be in the list of best services providers in coming years.